HerSay – a website to promote female experts – is being launched today following a raging national debate about the lack of authoritative women in the media.
The team behind the new media resource centre is using International Women’s Day to launch the site and call on expert women to register themselves at www.hersay.co.uk
The HerSay directory will provide an invaluable resource for producers and journalists who want to use more female experts either in broadcast media or to provide quotes for print or online publications. Women from the worlds of business, politics, science and the media have already signed up.
HerSay aims to help women raise their own profile within their chosen fields by providing support through regular training sessions and networking events. Support will range from media training and public speaking courses through to professional photography shoots and styling advice.
Women with all levels of expertise are being welcomed to join as HerSay – whether they are recognised leaders in their field or have personal stories to tell from their own life experiences.
HerSay is being run by an experienced team of PR and media professionals at iNHouse Communications, a company founded and run by women. It has already attracted high-profile sponsors including Microsoft and CH2M HILL.
The website is completely free to use for experts and media who complete a simple registration process.
HerSay co-founder Kirsty Walker, a former national newspaper journalist, said: ‘With male experts outnumbering female ones by four to one, there is a desperate need for more authoritative women in our media. Broadcasters admit they would like to book more expert women to appear on their programmes, but often struggle to find them.
‘We hope that the creation of HerSay will provide the necessary exposure required for the media to take notice of women's fantastic skills and book them as commentators on their programmes. We are using International Women’s Day today to call on all female experts to sign up.’